Apple has just unveiled its latest high-end iPhones: the iPhone 15 Pro and 15 Pro Max. These phones are pretty impressive – they’re built with titanium, have something called Action Buttons, and Apple says they’re the most powerful iPhones they’ve ever made.
Ring the bells, the day is here. Apple has opened the gates and let a flood of journalists (including yours truly) and analysts into Apple Park to witness the reveal of its latest and greatest iPhones (plus a few extras). And while it may not be the most powerful or exciting, there’s something to be said for getting up close and personal with what will likely be the new go-to phone for potentially millions worldwide in the coming months.
The iPhone 15 – as predicted – doesn’t break the mold set out by its predecessors in any significant way and it enjoys all the upgrades you’d expect, plus one or two you might not have. The iPhone 15 Plus is its larger sibling, while the iPhone 15 Pro and iPhone 15 Pro Max offer considerably more power, slicker screens, and more capable cameras. What else is new?
With the iPhone 15, you still get a 6.1-inch 60Hz OLED display, but now it sports the Dynamic Island that was exclusive to last year’s iPhone 14 Pro and 14 Pro Max, instead of a notch. It runs on a more powerful Apple-made A16 Bionic chipset (again like 2022’s Pro iPhones), while the iPhone 15 Pro and iPhone 15 Pro Max have been bumped up to the even more potent A17 Pro. Also, wave farewell to Lightning; like Galaxys, Pixels and pretty much every other phone out there, the iPhone now charges via USB-C.
As for the all-important camera setup, you’ll still find two lenses in a diagonal layout, but the main sensor jumps from 12MP to 48MP, promising better still image quality in a myriad of conditions – including low light and when zooming in or taking portrait shots – while video stabilization has been improved as a result too.
With Apple nixing a 64GB storage option a couple of generations ago, you can pick the iPhone 15 up in 128GB, 256GB, or 512GB configurations, with five iPhone 15 colors to choose from, all sporting new color-infused glass backs.
Running iOS 17 out of the box, the iPhone 15 gains all the benefits we’ve been waiting to test out for months (ever since Apple first showed off the experience, back at WWDC 2023 in June). From Contact Posters to Interactive Widgets and even StandBy (previously thought to be a feature exclusive to iPhones with always-on displays); there are a number of quality-of-life improvements that long-time iPhone users will appreciate on the iPhone 15.
Thankfully, for all that is new, Apple has left pricing well alone this year in the US, while the UK enjoys a notable price drop, and the phone becomes fractionally pricier in Australia compared to last year’s model. Available for pre-order this Friday (September 15) and on-sale the week after on Friday, September 22.
The iPhone 15 Pro starts at $999 with 128GB of storage, while the Pro Max begins at $1,199 with 256GB of storage. You can pre-order them starting this Friday, and they’ll be available for purchase on September 22nd.
Now, let’s talk about the cool features. The iPhone 15 Pro has a 6.1-inch screen, and the Pro Max has a 6.7-inch display, just like the new iPhone 15 and 15 Plus. These phones run on the A17 Pro chip, which Apple claims is super speedy – even faster than some fancy PCs. They’ve also got a new graphics chip, which could make mobile gaming even better (though Apple’s gaming hype doesn’t always match reality).
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Both of these phones use a USB-C port instead of the old Lightning port. But here’s the kicker: the 15 Pro is the first phone with 10Gbps transfer speeds. This means it’s going to be much quicker to move photos, videos, or big files from your phone to your computer.
Apple didn’t stop there. They’ve made these phones extra tough, and they come in cool colors like white, black, blue, and “natural.” The engineering behind them is pretty fancy, according to Apple.
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One of the standout features is the Action Button, which replaces the old ringer switch on the side. You can customize it to do all sorts of things, like open the camera or turn on the flashlight. By default, it’s still a ringer switch, but you’ll want to use it for more fun stuff.
The iPhone 15 Pro and Pro Max have beautiful Super Retina XDR displays, support for an always-on display, and a new Stand By mode in iOS 17. Apple’s marketing chief says these phones have their best cameras yet, with seven distinct lenses, including a fancy 48-megapixel camera for better low-light photos. You can even change your default lens and zoom in real close.
For video lovers, you can shoot 4K60 ProRes video on these phones, and you can even save your videos directly to an external drive through that handy USB-C port. They can also capture “spatial video,” which is like 3D content – although that’s coming later.
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Apple CEO Tim Cook introduced these new phones at an event in Cupertino, California. Speaking of changes, iOS 17 has some cool features that could change the way you use your iPhone, like the StandBy mode and interactive widgets.
To sum it up, Apple’s iPhone 15 Pro and Pro Max are pretty darn impressive. They’re super powerful, have cool new features, and can even help you take awesome photos and videos. If you’re an iPhone lover or a creative professional, these phones might just blow your mind.
